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SONOS Video Brand Wall
LAX Office, Culver City, CA
Sonos, the Hi Fidelity Wireless Speaker brand asked DCD to design and build a brand expression at their Culver City office space. We saw this as an opportunity to design something that needed to capture the emotive energy of music, and that can act as a canvas for many months to come. So we created a dimensionalized white paneled surface using the Sonos brand identity as its basis, and projected a morphing color animation over the top. The projected image can be easily changed to anything that the brand wishes to present. The lucite and internally lit SONOS word mark punches out and acts as the center piece that is seemingly emanating life and emotion. Light dimmer controls were also included so that you can affect the brightness of the SONOS mark independently from the backlit panels, creating even more depth.
Creative Direction by DCD. Design by Chris Bradley for DCD. Fabrication and Installation by Coupler