At Gap Inc’s Tribeca showroom, we created a system of individual racks for Old Navy to present their Fall 14 collections to the media. Each outfit was accompanied by other items that completed the looks as well as accessories. We dimensionalized the show headline FALL IN LOVE in large custom neon to stand next to each hand made rack which allowed for the guest to flow through the space and experience the collections. The Fall look book photography was rear projected onto two screens that brought life and energy to the room.
Creative Direction by OLD NAVY and DCD, Design by Jessica Gosda for DCD. Fabrication and Installation by Square Design Inc. www.squaredesigninc.com