Nike’s TPE6453 was transformed into a NIKEiD Studio which held appointment only design sessions. The ground floor incorporated 3 design pods, with iMac, swatches and design inspiration books. The Footwear wall highlighted all of the AIR MAX styles that could be customized. The street level window was filled with colored and illuminated rods that represents the colored creativity coming from inside. 3 plasma screens in the window were linked to the iMacs inside the studio so that people walking by could see the shoes being customized. This event marked the first time that anyone in Taipei could use the NIKEID service.
Project directed by Melvin Lenzy for Nike Brand Marketing. Creative Direction and Spatial Concept by DCD. Fabrication and Installation unknown.