D-CD worked with Nike Women’s Training to concept and create an intimate and more boutique retail environment. Materials such as Walnut, Stone tile, mirrors and tufted leather were used to create warmth and luxury.
the space was zoned out to hit all of the various collections and inset mannequin frames allowed for not only a dramatic visual break, but also outfit curations. A faux store front window was also designed and built using light rods and re-bar to illustrate strength and flexibility of the Nike Twist training shoe.
Creative Direction by Julie Igarashi and DCD. Design by Curtis Maddox for DCD. Fabrication and installtion by Gallagher Designs Portland. PM Jess Englar.