"We Are LA" NIKE Store Mural at The Grove. Los Angeles CA

Nike North America Retail approached us to create a 48ft tall Mural for an elevator core inside their new Nike Store at The Grove in Los Angeles. The idea was to create a multi-athlete collage, made entirely of custom designed icons that needed to represent the various sport categories inside the store, as well as icons that represented recognizable LA landmarks. We partnered with MathXJoy to create 200+ icons, and with guidance and direction from Nike Retail Brand team, developed a style that needed to compliment some existing Nike Brand logos. Great detail was needed in the athletes faces so that they were recognizable, and so we created an algorithm to handle the hundreds of thousands of icons needed to build the collage. We were able to have total control of the positioning of the logos as they made up the images, and avoid repetition and clustering. It worked so well, that any image can now be created from pretty much any vector based artwork. We also were able to group the icons by sports, so that their position on the mural co-incided with the floors of the store.

Creative Direction by Nike North America Retail Group. Art Direction and Design by DCD. Icon design by MathXJoy and Will Davies for DCD. Printing by City Color Burbank CA