Nike’s TPE6453 in Taipei was transformed into an appointment only Kobe NIKEID Customization Studio. The space was treated using Kobe Bryant quotes and imagery. A massive four-fingered, four-ringed MVP Puppet hand and a huge number 24 multi colored lightbox were placed in the display area at street level to draw pedestrians in.The launch coincided with Kobe’s visit to Taipei. Kobe came to the space, and sat down with famed Maven Hiroshi Fujiwara.
Project directed by Melvin Lenzy for Nike Brand Marketing. Spatial Creative Direction and Design by DCD. Puppet hand inspired by assets created by Nike Global Basketball.