90 members of the worlds Running Media were brought by Nike to San Francisco to introduce their Spring 2010 product innovations. DCD along with CrudeGrace created a trident stage with inset treadmills and a four corner product presentation. Custom tables were created using a unique visual language that was inspired by the technology inside the shoes.
The fluorescent light installation around their new Stormfly jacket helps to communicate the jackets 360 degree reflectivity.
ICreative Direction and Design by DCD. Installation and Construction: CrudeGrace.