With NIKE expanding its Beaverton campus, new departments warranted new cafeterias and restaurants. DCD was asked to work alongside their Environments team to celebrate NIKE Runnings early roots. Seminal members and some of the first employees of Blue Ribbon Sports (which later became NIKE as we know it) along with Steve Prefontaine, planned a Decathlon club in Eugene OR, where members of the public could come and learn the finer points of running. Pre's death brought an abrupt end to the plans, but the idea of Running clubs and growing a global community lived on.
The space had 3 distinct areas. A grab and go cafe, where we created a textural and tonal brick wall and a fresh take on the old Decathlon Club logo.
A main dining hall where we created a wall of marathon tee designs, all rescanned and colored from the archives, and the SUB 4 bar. This bar was inspired by Pre's plans to one day have a bar himself. We designed the logo, and directed a wood language and palette to feel warm and inviting, and a neon sign to bring some pop to it.
Creative Direction by Nike Environmental Design, Chuck Eichten and DCD, Design by DCD. Fabrication and build by PVS