Nike invited us to design and layout the Athlete Processing center in Houston Texas. Here, each member of Team USA en route to Rio would stop by, and get fitted for their event gear including the medal stand jacket. And its was the innovative fabric and sleeve design we used as inspiration for the details in the space. The ribbed fluting was used on the facade, and in the Hall of Champions upon entry. 10 customizable fitting rooms included a mirror with a back lit name and swoosh. In the rear of the space was a lounge were cold therapy was offered underneath a giant flag as well as photo moment in the huge blue star in perspective.
Creative Direction by Ray Butts and the Nike North America Brand Design team. Spatial and Design concepts by Jessica Gosda, Chris Bradley and Scott Denton-Cardew for DCD. Build-out by Tangram International.
