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LEVI'S Waterless at Haus of Strauss
Hollywood, CA
In this installation, we wanted to communicate the amount of water that can be saved to produce the same quality of product. To do this we used 42 water cooler bottles, and internally lit some of them that carried messaging that supported the initiative.
Creative Direction by Christian Parkes for Levis Global Marketing and DCD. Design by DCD. Fabrication and installation by www.gocoupler.com