Once again at Milk Studios in NYC, Levi Strauss invited Editors from various fashion publications and blogs to preview the Spring 2014 collections. Each collection was treated as its own story, and was amplified or dimensionalized using some of its intrinsic traits. Graphics and props help support the stories along with the live models, but the unique element, was actually one that unified all of them. The wardrobe system that we created allowed for total storytelling and merchandize flexibility within each collection, but presented a modern but hand crafted look all around the space.
Creative Direction by Levis and DCD. Design by Israel Kandarian for DCD. Fabrication and build out by Coupler Manu.Co.