Levi’s and Nike were working together on an up and coming skate collaboration, and Levi’s wanted to tease this new collection by meeting with sales teams at Agenda in Long Beach CA. Denton-Cardew Design worked with Levi’s Brand Marketing to create a booth that would allow for sit down appointments as well as having a brand collaboration announcement graphic where innovation meets heritage.
DCD also art directed the skater portrait shoot which authenticated Levi’s existing position as a brand that real skaters knew and trusted.
Creative Direction by Levis and DCD. Photo Art Direction by Len Peliter and DCD. Photography by Melodie McDaniel. Construction by Coupler LA