Levi’s in Asia launched their new Womens fit category called “Revel” August 6th in Shanghai, China. They hosted editors from 100 of the top fashion and lifestyle media outlets, representing Mainland China, Taiwan, Hong Kong, Korea, Malaysia, and Singapore. Each editor was invited to personally try on a pair of Levi’s Revel and pose for a “720-degree” shot in our custom-designed 3D Photo Booth. DCD collaborated with the Asia team to create a series of display elements that helped to support the idea of “second skin” fit. Utilizing the fluid movement of LED light streaks, we created an animation room that was triggered by the guests movements, and a neon and hanging type element that carried the message from one room to another. Simple and elegant framing was used to highlight the denim in the tailor room and was supported by a black Levi's batwing made of spools of thread.
Creative Direction by Chad Henson for Levis Gloabl Brand Design, Design and Installation direction by Israel Kandarian for DCD.