To launch the Levi’s and Liberty Collaboration at the famous Liberty store in London, we created a visual for how the two cultures of San Francisco and London collided. The iconic Black Cab and the Flower power VW bug smash into each other and result in the colorful flower pattern that adorns the product. The flower explosion rocket streams of color upward toward the floors above. The liberty 3 story atrium, has weight restrictions on what can be hung, so the cars were modeled from foam to make the weight limit. The product was merchandized on the first floor in custom made greenhouse inspired armoires that we designed alongside gardening tools painted white and potted plants.
Creative Direction, Len Peltier for Levis Global Brand Design and Scott Denton-Cardew for DCD, on site Art Direction by Israel Kandarian for DCD. Fabrication by Coupler Mftg Co and Cineco of London. Rigging by Unusual Rigging, London.