Spanning an impressive timeline, from 1890 to today, the iconinc Levi’s 501 has had a number of tweak. Each version is presented to the guest here by hanging them from a railway sleeper which is of course a nod to its original clientele, the mine workers of North America. A steel plate is used to tell the story of each feature of the time period, and a custom made “i” beam table allows for the new 2013 jeans to be experienced.
Creative Direction by Len Peltier for Levis Global Brand Design and DCD. Fabrication and installation by www.gocoupler.com