Kobe Bryant's tenth signature shoe, (the KOBE X) is inspired by many aspects of Kobes personality and approach to the game of basketball. Ten of these symbols were animated so as to surround the shoe and are illustrated in a storytelling wall so that the guest has a fully immersive experience and a window into whats makes Kobe tick. A new retail areas was designed including a large table that can carry a full collection of apparel and footwear.
Spatial Creative Direction by DCD. Retail and storytelling wall designed by DCD. Animations on screen by ilovedust. Fabrication and Installation by Gallagher Design LA, graphics printed by D’Andre Visual. Thanks to Jian, Chellon, Chris Bradley, Will Davies and Nike Brand Design.