Jordan Brand invited members of the media to Nike WHQ to experience their 2011 range of high performance footwear. DCD was tasked in designing 3 individual set ups, one for each footwear Silo. Fly Over, Fly Through and Fly Over. All of which needed to have a common thread while also needing to reference their linear graphic direction that would appear in retail. Working closely with the Jordan PR group, we designed a floor plan that would include an entrance tunnel that ran highlights from vintage Jordan through to their signature athletes, then into the open space where they could see all 3 rooms next to each other.
Brand assets supplied by Jordan brand. Spatial Creative Direction and Design by DCD. hallway art work by Scott Thomason. Build out by IDL / Crack