GAP Chestnut Street San Francisco Refresh

Working directly with the CMO and store design team at Gap, we created a brand heritage influenced design language to enhance and drive interest around Gap Chestnut street store for a much needed refresh. Elements included were 1969 column wrap typography, record store inspired wood stain patterning at the denim wall, signage for Hoodies and carved location typography at the plastered cash-wrap. Other design explorations such as fitting room design, refresh in baby Gap, and a big G brand moment with messaging were applied also executed. A huge thanks to for all her guidance and support, Brandon Spooner, Ben Garret and Ryan Bennington. #branddesign #gap #storedesign #retail #retaildesign

Fabrication by Freehold Group

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