To launch their line of sustainably made denim, Everlane awarded us the honor of creating a pop up experience for them. The factory that creates their denim is at the forefront of sustainable practices, so Everlane wanted to use their communicationfilter of"radical transparency" to speak of the air drying, recycled water and Saitex cinder blocks that are made from the waste and by products of the process. The space needed to be modular as it will move from city to city, but at the same time funciton as a store where you can find your fit, and try on the denim in 1 of 6 fitting rooms.
Design by DCD. Installation and fabrication by Square Design Inc