Converse invited us to re-design their Pop Up Customization booth. We took inspiration from an artists studio and used roll out cubbies filled with pots of paint, rollers and brushes. Each guest could choose a design from one of the two iPads and then see the design printed onto the shoes while they chose their colored laces.
Creative Direction /Design by Scott Denton-Cardew and israel Kandarian for DCD. Fabrication and installation by Gallagher LA. www.gdla.com