Beats by Dre was looking to create a hospitality space for athletes, coaches and influencers where they could connect with the brand in a unique way. DCD was invited by Beats and Apple to develop, design and execute such a space, and we collaborated with various agencies to create a retreat where they could Relax, Recover and Refuel. A moment of calm and serenity in the chaos of Rio.
Over several trips from LA to Rio we selected this gorgeous 4 bedroom house very close to the Athlete village. Nestled in a gated community and surrounded by lush greenary, the house was a perfect location for our Unity House. Here we offered a number of spa like treatments that they could register for, but with a twist. Experiences like Sound therapy, where guests lay down and had sonic vibrations pass through them to help rejuvenate the body and relax the mind. Another immersive experience was Sleep therapy meant to help speed recovery. Using WAFF pillows and wireless headphones that played relaxing playlists. Cryotherpay wraps were also offered as well a balanced menu of raw and performance minded food and drinks. As the athletes left, they were offered a country specific pair of headphones and an aromatherapy spray.
A transportation Hub was also needed to ferry athletes from their drop off point and to our house.
Creative Direction by Beats and DCD. Design by Jessica Gosda for DCD. Concept Development by In Good Co and DCD. Installation and fabrication by Demais -Rio. Hub built and run by Effect Sport - Rio