Banana Republics Creative Director, longtime partner, and dear friend Len Peltier asked us to help design and produce installations and props for his “Hero Product” shoot in 2018. The idea was to create backdrops and stages that connected to the old shipping crates that were used to carry fabric from oversees to San Francisco, where some of Bananas most iconic products were created. The set ups could be used as backdrops with models or just to dimensionalize the product. Many of the elements were created to be as multi-purpose as possible, so new set ups could be created on the fly. Crates were dismantled, light boxes were used as frames, and fabric itself could stretch to tell the story. Some details were left raw, and some were refined to speak to the quality of the craftsmanship.
Photo shoot directed by Len Peltier for Banana Republic. Photography by Zoey Grossman. Sets and props: Creative Direction and Design by Len Peltier and DCD. Fabrication by Coupler Manufacturing Co.