The Ultraboost running cushioning system is widely regarded as one of the best in the industry. It provides a high rate of return on the energy that it put into it. The more you run, the better you are, and the more the shoe gives back. So we wanted to bring this unique visual language into a large scale installation, and one that we could use as a canvas for high energy projected animations. The idea was that as you come close to the shoe on the display, the table reacted to your presence and presented you with information on the shoe and it benefits.
Creative Direction: Michael Castellon for Adidas North America Brand Design. Art Direction and Design by Scott Denton-Cardew and Chris Bradley for Denton Cardew Design. Fabrication and Installation by Tangram International