In this execution, we really wanted to utilize hot and cold colored lighting to represent how CLIMACOOL technology can keep you cool even in the hottest moments. The incredible landscape imagery that we were supplied felt flat, so we sliced the scenery up to create dimensions and give our mannequins and cut out runners a place to pop.
Creative Direction: Michael Castellon for Adidas North America Brand Design. Art Direction and Design by Scott Denton-Cardew and Chris Bradley for Denton Cardew Design. Fabrication and Installation by Tangram International