To launch an apparel and footwear collection inspired by Juventus superstar Paul Pogba, Adidas crated a powerful color palette and details in the product that we represented by an aggressive, explosive and dynamic display. These colors were used to dress a cluster of lethal looking spikes as well as using a controllable light system to cast a focused and dialed in palette to add to the ambience.
Creative Direction: Michael Castellon for Adidas North America Brand Design. Art Direction and Design by Scott Denton-Cardew and Chris Bradley for Denton Cardew Design. Fabrication and Installation by Tangram International